VERB™ Scorecard
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Potential Public Health Impact

Reach: The chart below shows the number of Scorecards turned in by youth in Lexington, KY (population 250,000) in the five years the program has been implemented. The large increase in participation between 2006 and 2007 was due to allowing online registration and tracking.

Number of Scorecards turned in / Lexington
  • 2004: 355
  • 2005: 838 (236% increase)
  • 2006: 878 (5% increase)
  • 2007: 1719 (96% increase)
  • 2008: 2194 (28% increase)

Effectiveness: Data available at the time of the review suggest that the intervention has the potential to increase awareness of the program and the data indicate positive differences in activity level for those tweens who recalled VERB Summer Scorecard versus those who did not. However, caution should be used when interpreting these results.

Adoption: The intervention has been adopted/adapted by several other communities in Kentucky, including: Ashland, Bowling Green, Clay County, Hazard, Henderson, Somerset, Winchester, Wolfe County, Nicholasville, Danville, Versailles, Richmond, and Lawrenceburg. It has also been adopted/adapted in several other states, including: Greely, CO; Nebraska Health and Human Services System; Sarasota, FL; Sebring, FL; Story County, IA; and Tampa, FL.

Implementation: The intervention is generally easy to implement at a relatively low cost (though cost can vary). The intervention has been replicated in other states. It seems reasonable to expect that the intervention could be implemented as intended (with fidelity) in similar settings with similar infrastructure.

With each passing year, the cost per physical activity hour (number of physical activity hours collectively turned in by tweens divided by program budget) was reduced as the program elements were developed and implementation became more efficient.

Cost per PA hour / Lexington
  • 2004: $3.52/ hour
  • 2005: $0.67/hour
  • 2006: $0.58/hour
  • 2008: $0.45/hour

Maintenance: Lexington-Fayette County, Kentucky maintained the program every summer for five years and increased awareness and participation over the five years (see Research Findings and Evaluation Outcomes). The program has transitioned to a less resource intensive web-based format that has the potential to enhance sustainability.