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Training and Technical Assistance

Attendance at the University of South Florida Social Marketing conference and field schools, a selection of courses offered in an intensive five-day format, would be extremely helpful with respect to understanding marketing principles. The Florida Prevention Research Center at the University of South Florida provided this training in Kentucky. Training in social marketing from other sources may also prove helpful.

• The University of South Florida provides an annual training on social marketing in partnership with the Academy for Educational Development. http:/www.cme.hsc.usf.edu/smph/
• The Florida Prevention Research Center provides training opportunities in social marketing, listed at: http://health.usf.edu
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• The CDC’s Division of Nutrition, Physical Activity and Obesity has social marketing resources, including a web-based training for public health professionals about how to use social marketing to plan nutrition, physical activity, and obesity prevention programs. http://www.cdc.gov/nccdphp/dnpa/socialmarketing
  /index.htm