VERB™ Scorecard

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Additional Information

Web links: www.verbsummerscorecard.com

Program Contact(s):
Anita Courtney
859-229-8400
anitac@qx.net

Related Resources:

VERB website: http://www.cdc.gov/YouthCampaign/. This site contains very useful information and materials to supplement a scorecard implementation, such as marketing materials, evaluation tools, planning guides, reports, etc.

Tweens can still be directed to the interactive website, http://www.VERBnow.com. There are also VERB Activator CDs, Native American Posters and copies of the AJPM special issue available for communities to order at: http://wwwn.cdc.gov/pubs/dash.aspx.

American Journal of Preventive Medicine, Volume 34, Issue 6, Supplement (June 2008). The VERB™ Campaign Not About Health, All About Fun: Marketing Physical Activity to Children. Edited by Faye L. Wong, Marian Huhman, Judy M. Berkowitz, Nick Cavill, Ed Maibach, American College of Preventive Medicine, Association for Prevention Teaching and Research. (entire journal supplement dedicated to articles on the VERB campaign)

Publications:

Bretthauer-Mueller R, Berkowitz JM, Thomas M, McCarthy S, Green LA, Melancon H, Courtney A, and Bryant C. Catalyzing Community Action Within a National Campaign: VERB Community and National Partnerships. Am J Prev Med 2008;34(6S):221-221.

Bryant, C. A., Courtney, A. H., Baldwin, J. & McDermott, R. J., Peterson, M., & Koonce, D. VERB Summer Scorecard. In Kotler, P. and Lee, N. (2008). Social Marketing: Influencing Behaviors for Good. Thousand Oaks, CA: Sage Publications

Bryant, C. A., Courtney, A. H., Baldwin, J. A., McDermott, R. J., Nickelson, J. & McCormack Brown, K. R. (2007). The VERB Summer Scorecard. In Hastings, G. “The Potential of Social Marketing: Why Should the Devil Have All the Best Tunes?" (pp. 272-275). Oxford, UK: Elsevier.

Bryant, C. A., McCormack Brown, K., McDermott, R.J., Debate, R. D., Alfonso, M.A., Baldwin, J. L., Monaghan, P., & Phillips. L. M., (in press). Community-Based Prevention Marketing: A New Planning Framework for Designing and Tailoring Health Promotion Interventions. In DiClemente, R., Crosby, R.A., Kegler, M.C. (eds). Emerging Theories in Health Promotion Practice and Research: Strategies for Improving Public Health. 2nd edition. San Francisco, CA: Jossey-Bass.

DeBate, R.D., Baldwin, J.A., Thompson, Z., Nickelson, J., Alfonso, M.L., Bryant, C.A., Phillips, L.M., & McDermott, R.J. (under review). VERB Summer Scorecard: Findings from a multi-level community-based physical activity intervention for tweens. American Journal of Community Psychology.

McDermott RJ, Nickelson J, Baldwin JA, Bryant CA, Alfonso M, Phillips LM, DeBate RD. A Community-School District-University Partnership for Assessing Physical Activity of “Tweens.” Preventing Chronic Disease. In press.